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JUICY COUTURE Shuts Down Counterfeiter Domain

           Juicy-Couture

In the recent cybersquatting case of Juicy Couture, Inc. v. Francisco Gibbs FA1296086 (Nat. Arb. Forum, January 13, 2009) a single member Panel was faced with a dispute over the domain www.JuicyCoutureWholesale.com. Complainant is the well known retailer of men’s, women’s, and children’s apparel, toiletries, paper products, and accessories.  Complainant purchased the JUICY COUTURE mark in 2003 and has continued use of the mark. Complainant maintains a web site at www.juicycouture.com. Respondent registered the disputed domain on November 6, 2009 and failed to respond to the complaint.

Paragraph 4(a) of the ICANN UDRP Policy requires that Complainant must prove each of the following three elements to obtain an order that a domain name should be cancelled or transferred: (1) the domain name registered by Respondent is identical or confusingly similar to a trademark or service mark in which Complainant has rights; and (2) Respondent has no rights or legitimate interests in respect of the domain name; and (3) the domain name has been registered and is being used in bad faith.

In addressing the first element, the Panel noted that Complainant’s multiple JUICY COUTURE trademark registrations sufficiently established their rights to the mark. The Panel found that the domain incorporated all of the JUICY COUTURE mark and merely added the generic word wholesale. For this reason the Complainant was able to prove the first element.

The Panel moved to the second element, noting that Complainant presented a prima facie case, shifting the burden to Respondent. The Panel found that Respondent was not commonly known by the disputed domain. Additionally, Respondent was found to not have authorization to use the mark. The Panel further explained:

According to Complainant, the <juicycouturewholesale.com> domain name is being used in association with a website that offers counterfeits of Complainant’s products for sale without authorization.  Such use for the purpose of benefiting from the goodwill associated with Complainant’s JUICY COUTURE mark does not constitute a bona fide offering of goods or services under Policy ¶ 4(c)(i).  Furthermore, Respondent’s use of the JUICY COUTURE mark in the domain name to operate a competing website for profit is not a legitimate noncommercial or fair use under Policy ¶ 4(c)(iii). 

For these reasons, Complainant proved the second element. Moving to the final element, the Panel again discussed the presence of the domain offering counterfeit goods. The Panel found this counterfeit use suggests the domain was registered for the purpose of disrupting Complainant’s business and thus was bad faith. Additionally, the offering of counterfeit goods was an attempt to profit by creating a likelihood of confusion. For these reasons, the Panel found this element was proven by Complainant.

Ultimately, the Panel found the Juicy Couture proved all three elements and ordered the domain be TRANSFERRED.

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